Deneme Sınavı Soruları

Attitudes have many features. Which of below is not one of these features?

I. consumer’s having no experience of using the product

II. the increase in the price or the difficulty of transportation

III. values of a consumer not being linked with characteristic of a brand

IV. complexity of consumers’ attitudes to object of attitudes

V. Low level of involvement of a consumer towards a product

There are factors that are effective in preventing attitude from turning into behavior. Which of above is among these factors?

Which of the following accurately shows the hierarchy of effects that result in attitude based on cognitive information processing where a consumer first accumulates knowledge about a product, develops feelings regarding this product, and finally chooses whether or not to purchase this product?

................ refers to consumers’ perceptions of importance or personal relevance of an object, event, or activity.

which of the followings fill the sencence correctly?

The motto “if you succeed, then you are happy” is associated with which of the Age subcultures?

I. Consumption patterns

II. Income

III. Education

IV. Possessions

V. Neighbors

Which of the above are the determiners of a social class?

''........ consists of a group of individuals who occupy a similar position in the economic system of production.''

Which of the following completes the sentence above?

Which of the following are elements of postmodern marketing? 

1. Increase in mass marketing
2. Attraction to hyperreality
3. Destruction of hierarchical structures
4. Reduction in consumption

I. Observation

II. Examination

III. Grading key roles

IV. Self identification

V. Self esteem

Which of the above are the ways of identifying opinion leaders?

The members of  European society have  common worldview and share certain principles about order and justice compared to the American society. Which functional area  shape this? 

Two or more people who regularly interact and share a sense of unity and common identity can be considered as a ...............................

Which of the following completes the sentence above correctly?

Social power has the potential to change the attitudes, beliefs, and behaviors of consumers. What kind of social power arises when marketers promote their brands through celebrities?

I. They think technology as a part of their daily lives

II. They try to adapt to virtual reality

III. Instant messaging applications are a part of their lives

IV. They make purchasing decisions anytime through smart devices

V. They mostly see the internet as necessity or convenience

Individuals who make up the cyberculture process are grouped as digital natives and digital immigrants. Which of above is/are among the characteristics of digital natives?

Which of the following is a perceiver related factor rather than a stimulus related factor?

Which of the terms below is used to explain perceivers’ personal relevance to an offer?

Which of the following(s) are types of cognitive purchase?

I. Limited problem solving

II. Routinized choice

III. Impulse (unplanned) purchasing

Which of the following is a defining characteristics of wants?

Which of the following is true in terms of order in a perception process?

During the perception process, which principle explains the organization of stimulus by either consciously or subconsciously perceiving something incomplete as complete by filling in the missing pieces of an incomplete stimulus?

There are important differences between operant and classical conditioning. Which of the below is correct about these differences?