Deneme Sınavı Soruları

Which one of the following statement is not true about social power?

Baby shower parties are a relatively new way of celebration for us. But that doesn't mean that giving gifts to expectant parents wasn’t done before baby showers became popular. New babies have always been a source of joy and celebration - but in past times, these kind of celebrations for babies were very different from what we know today. 

The paragraph above can be a good example of which characteristics of culture?

Which one of the following digital marketing tool takes part in the bottom of funnel (BOFU)?

Which of the following describes the scale example given below?

Eating at the university canteen is cheap.

strongly agree

agree

indecisive

disagree

strongly disagree

Which of the following subcultures best explains the extended use of spices and hot peppers in places that are typically quite hot themselves, such as Adana and Antakya in Turkey, or Mexico and Guatemala in Central America?

Which of the following psychological principles would be important regarding the persuasion process specifically focussing on individual and social values of consumers?

I. evaluation of an object, a person or people

II. preparatory tendency for a specific behavior

III. understood as a result of the observation of a behavior

IV. do not overlap with concepts such as ‘belief’, ‘opinion’, and ‘ideology’

V. permanent concept and has a long-term tendency

It is important for marketers to uncover attitudes of consumers. Which of above is suitable to say about attitudes?

In today’s world, consumers can easily reach information in the pre-purchase phase of the buying decision process. Which of following is correct about this process?

Which of the following is not one of the power types that influence group members? 

I. Shared emotions

II. Lifestyles

III. Moral expressions

IV. Consumption practices

V. Shared place of residence

Virtual communities can have characteristics similar to the characteristics of communities existing in an offline environment. Which of above is/are expected to be among these common characteristics?

Which of the following subcultures are considered representative of "digital natives"?

There are important features of digital social networks. Which feature below does more about the speed and spread of information sharing in digital networks?

During the COVID-19 pandemic, the sale of outdoor, camping and hiking goods and services increased significantly, and the advertising campaigns for these products implied that consumers could enjoy outdoor and nature activities even if they have never been camping/hiking etc. before. Which strategy regarding forming or changing attitudes is this example related to?

Which of theories below does look at how inconsistent attitudes can motivate individuals to be persuaded?

What is a latent motive? 

Gathering knowledge on the factors that affect both current and future needs and preferences of the consumers is called .....................

Which of the following completes the sentence above correctly?

People with ..... expect themselves to be successful, and they are willing to take risks and enjoy being the center of attention.

Fill in the blank.

What is a construct that represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?

Which of the following is true according to feelings-as-information theory? 

Which of the followings is not considered as a level of extended self?