Consumer Behavıor (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
The food culture is not homogeneous in Turkey.People living in different regions vary in terms of food preferences and spesific local foods. Which of the following terms is used to explain this situation?
- 2
Many economic behaviors of people are related to their status group or social class. Which of below is not appropriate to say about this issue?
- 3
Why are consumption patterns influenced by the consumer's social class?
- 4
Which fundamental principle refers to similarity between ideological trends, resulting in overlapping potential outputs when faced with a hypothetical situation?
- 5
Which of the methods below, may be used to understand the dynamics of young generations' use of visual and written communications on social media?
- 6
Which of the following refers to the mixing of styles related to literature, music and architecture?
- 7
The recipe for Coca Cola is the same around the world. Which of the following concepts accurately describes this phenomenon?
- 8
Which of the following is not related to consumer fieldwork?
- 9
Which of the following terms describes the way a system adapts to its habitat?
- 10
Which of the following hierarchies of effects accurately represents attitude based on cognitive information processing?
- 11
Which concept is used ironically to refer to the acceptance of the same patterns, trends, and actions of consumption all over the world?
- 12
I. attractiveness
II. reliability
III. sincerity
IV. education
V. financial situation
Which of the above factors are related to the effect of influencers?
- 13
One concept related to new generation consumers is prosumer. Which of below is not correct about this concept?
- 14
A consumer who owns a Ferrari reflects an image that puts him/her into a specific social standing, or a gender group or a cultural cluster.
For such consumers, which type of consumption is practiced?
- 15
What is the persistent need that stirs up and stimulates long-term goals within a consumer?
- 16
Impulse buying is defined as a(n) ................., often accompanied by intense feeling states such as pleasure and excitement with a sudden urge.
To make the statement above correct, which of the followings should be substituted into the blank?
- 17
According to appraisal theory different appraisals lead to different reactions. Which of below is a correct sequence for reaction according to this theory?
- 18
What are desires that arise when a consumer’s current state does not match the consumer’s preferred state?
- 19
.... focuses on the learning that occurs as a result of consumer reactions to stimuli. Fill in the blank.
- 20
Which one of the following is the second stage of the decision making process?