Consumer Behavıor (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which one of the following is not a feature of digital social network according to Mayfield (2008)?
- 2
Which one of the following is an advantage of the self-identification method?
- 3
Which of the following next-generation marketing communication strategies would be possible due to the advances in artificial intelligence and/or machine learning applications?
- Measure the effectiveness of the marketing strategies
- Determine the recommendation patterns of consumers
- Make sense of consumer behavior
- 4
When advertisements make use of celebrities or public figures, which level of commitment to consumer attitudes are these advertisements targeting?
- 5
Which of the following generations is born after 2003?
- 6
In an American social class ranking, which of the following is positioned in between lower class and upper lower middle class?
- 7
In an advertisement, a famous celebrity shows how to use a newly developed innovative disinfectant which claims that it will remove the bacteria and viruses from surfaces after spraying two times.
Which characteristics of culture is exemplified above?
- 8
Which of the following attitude theories posits that individuals form a "triad" system in which attitudes are determined based on the relationship between the elements of the triad (namely a person and their perceptions; an attitude object; and "the other", which may be a person or object)?
- 9
Which of the following is not a tool for identifying opinion leaders?
- 10
Cyberculture have developed as a result of internet and online interaction. Which generation below does have a more need to adapt to cyberculture?
- 11
When developing an attitude towards a product or service, people strive to maximize rewards and reduce punishments. For example, people may prefer a car with a smaller engine because it can drive further on a single tank of gas and consume less fuel. Which function of consumer attitudes is this behavior related to?
- 12
A .......... group is a group of actual or imaginary individuals that serve as sources of comparison and influence for people’s opinions and behaviour.
- 13
Which of the following is NOT a factor affecting new generation consumers’ behavior?
- 14
Which of the following is not one of the distinct types of consumption activities identified by the classification scheme of consumer behavior?
- 15
What are the driving force of consumers’ purchase decisions?
- 16
Which of the terms below does refer to gathering knowledge about factors affecting current and future needs and preferences of consumers?
- 17
Which one of the following factors decreases consumers’ possibilities of maintaining an external search before purchasing?
- 18
Which of the following concepts is the key to customer loyalty?
- 19
According to five-factor model of personality traits (FFM) which factor below does include components of anxiety, angry hostility, depression, self-consciousness, impulsiveness, and vulnerability?
- 20
It is common for political leaders to display images of themselves having dinner during Ramadan with economically disadvantaged family, which creates positive emotions in a large part of society.
Which of the following theories can be related to the above example?