Ünite Sınavı Soruları

Assignment of meaning to sensations is named as .............

Which of the following completes the sentence above correctly?

I. A set of cognitive generalisation

II. Characteristics of a social category

III. Exaggerated and negative judgments

Which of the following define the concepts which the basic characteristics are given above?

Which of the following categorization tools of the Gestalt theory explains the presentation of stimuli which we perceive as "belonging together" such as french fries and ketchup, or milk and cookies?

Which of the following is not one of the factors which is associated with loyal customers?

Which of the following is a Gestalt principle in perception?

Which of the following is a perceiver related factor?

The perception process consists of different steps. Which two steps below are more about companies’ efforts to be noticed?

When consumers are interpreting the stimuli they encounter, they apply various learned associations when forming their interpretations. Sometimes these associations may be problematic or present issues in forming an appropriate interpretation of these stimuli. Which of the following concepts is not related to the interpretation of stimuli?

Which of the following is associated with consumer behaviour from marketing perspective?

Which of the following is not one of the four main steps taking during the consumption process?

Which of the following is a perceiver related factor rather than a stimulus related factor?

Which of the following consumption activities constitutes the act of consuming as integration?

Perception is the process of ............, ............. and .............. information inputs to produce meaning.

Which of the following completes the sentence above correctly?

Which household role is responsible for the upkeep of products, making sure that a product is in suitable condition to be used for the intended purpose?

Consumer behavior is the totality of consumers’ actions. Which of the followings is not one of these actions?

Which of the following stimulus related factors refers to the state of being different from something else in juxtaposition or close association?

Which of the following stimulus related factors tends to "wear off" over time after multiple exposures?

Household decision making is different from individual decision making. Which of household roles below does have necessarily some kind of power for ultimate decision making?

During the perception process, which principle explains the organization of stimulus by either consciously or subconsciously perceiving something incomplete as complete by filling in the missing pieces of an incomplete stimulus?

Which of the following is an element of sensory perception?