Consumer Behavıor (ENG)
Ünite Sınavı Soruları
- 10 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
Which of the following are true of trio of needs theory?
- Individuals need to be in control.
- Individuals need to feel a part of a community.
- Individuals need to feel that they have accomplished difficult tasks.
- Individuals need to feel they have a free choice.
- 2
Motives that conform to a society’s prevailing value system are more likely to be manifest than are those in conflict with such values. Which of the followings is more likely to represent a manifest motive?
- 3
Which of the following is true according to appraisal theory?
- 4
Which of the following is a defining characteristics of wants?
- 5
I. People rely on their feelings as diagnostic information.
II. If people are in good mood, their evaluations of product are good.
III. Companies try to make their consumers feel good.
According to feeling-as-information which of the above statements is true?
- 6
What is a construct that represents an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response?
- 7
What is a latent motive?
- 8
According to Maslow’s hierarchy of needs, which of the followings does represent needs such as sense of belonging, love, friendship, family, sense of connection, sexual intimacy?
- 9
If a person is concerned about both aging and using anti-aging (chemical) cosmetics, which of below is expected to occur?
- 10
Affect can be experienced in the form of ................. and ....................
Which of the following completes sentence above correctly?