Ünite Sınavı Soruları

Which term below is an umbrella concept that encompasses a broad range of feelings?

When consumers buy a perfume or cologne, which one of the emotional and psychological feelings below they don’t actually buy?

What is the persistent need that stirs up and stimulates long-term goals within a consumer?

What are desires that arise when a consumer’s current state does not match the consumer’s preferred state?

I. Marketing cosmetic products by emphasising not containing chemical ingredients. 

II. Marketing electronic products with the strategy of "buy now, pay (more) later".

Which of the following types of conflicts intended to be resolved in above examples, respectively?

Which of the followings is suitable to say about the desires?

Abraham Maslow proposed the hierarchy of needs theory and argued that people are driven by particular needs at particular times. According to his theory, which of below needs is less fundamental and pressing?

Which of the following are components of the motivation process? 

1. feeling of tension
2. driving force to act
3. setting goals
4. recognition of needs

The terms like motives, needs, wants, desires, and goals differ in some ways from each other. Considering these terms which statement below is not appropriate?

What is the term which defines why an individual does something?

According to appraisal theory different appraisals lead to different reactions. Which of below is a correct sequence for reaction according to this theory?

Which of the following is/are true of emotions in marketing? 

1. Emotions are used to arouse the interest of consumers.
2. Consumers seek products which arouse emotions.
3. In marketing, arousal of positive emotions is valuable.

Self-determination theory distinguishes between intrinsic and extrinsic motivation. Which of below is not appropriate to say about this theory?

Which of the following best defines emotion? 

I. Affect encompasses both emotions and moods

II. Emotions and moods can mutually influence each other

III. Moods more depend on THE feelings of the person

IV. Emotions usually last longer than moods

V. Moods are accompanied by distinct facial expressions

There are differences between affects, emotions, and moods. Which of above is appropriate to say about these terms?

Which theory below does propose that the more the consumers feel good, the more favorable are their evaluations of the products?

Which of the following is true regarding mood?

Which of the following is an example of extrinsic motivation? 

Which theory below does propose that our evaluations, interpretations, and explanations of events lead to an experience of liking or disliking of the products?

Emotion is a complex experience of ..............., .................. and ................. that reflects the personal significance of a thing, an event, or a state of affairs. 

Which of the following completes the sentence above correctly?