Ünite Sınavı Soruları

Which one of the followings is used generally for infrequent purchases?

Which concept below does define the response to a stimulus similar to the conditioned stimulus and is often used by competing brands?

Which concept below is about the removal of the unpleasant situation when consumers perform the desired behavior?

There are reasons for customers to prefer shopping from online or offline stores. Which of the below is among the reasons for online shopping?

Brands generally want consumers to associate their products with individuals’ psychological needs. Which learning theory below is used by such brands?

I. It is permanent change in behavior

II. It is a process

III. It is a process that shapes the consumers’ behavior

IV. It is a process happen consciously or unconsciously

V. It is a process occur only with prior knowledge

There are several definitions of the concept of learning. Which of above is/are among common characteristics in definitions of learning?

.... is an individual’s tendency to respond the same way to the conditioned stimulus and other stimuli similar to the conditioned stimulus. Fill in the blank.

........................ happens when brands try to ensure that the difference between their products and competing products is perceived by their target consumers.

To make the statement correct, which of the following should be substituted into the blank?

Which of the following occurs after the cases like release of a new product in the market, a change in consumer purchasing power and living conditions, or marketing communication?

Which one of the following is the second stage of the decision making process?

Which of the following theories can be related to the above example?

Which of the following is the term used for "the response to a stimulus similar to the conditioned stimulus"?

Impulse buying is defined as a(n) ................., often accompanied by intense feeling states such as pleasure and excitement with a sudden urge.

To make the statement above correct, which of the followings should be substituted into the blank?

I. Cost of complaining

II. Expected product performance

III. Customer personality traits

IV. Sociocultural structure

V. Market structure

When experiencing dissatisfaction, consumers are expected to engage in complaining behavior.  Which of above does affect whether customers engage in complaint behavior or not?

Which one of the followings includes the brands that a consumer is aware of when considering a purchase yet has a negative attitude?

For learning to occur, a consumer may observe others’ behavior. This is called .................. learning.

To make the statement above correct, which of the followings should be substituted into the blank?

What is the term used for "the needs that consumers are not yet aware of"?