Consumer Behavıor (ENG)
Ünite Sınavı Soruları
- 20 soru
- Soru metinleri açık; şıklar ve cevap anahtarı uygulamada
- 1
What are the principles of Operant conditioning that should be taken into account to be successful in marketing applications?
- 2
There are important differences between operant and classical conditioning. Which of the below is correct about these differences?
- 3
... include information acquired from free or low-priced product testers. Fill in the blank.
- 4
... is used generally for frequent purchases. Fill in the blank.
- 5
It is defined a five-stage for consumer buying decisions within a framework of cognitive assessment. Which of the below does order correctly these stages?
- 6
Which one of the following refers to the consumer learning happens through advertisements and marketing communication?
- 7
.... focuses on the learning that occurs as a result of consumer reactions to stimuli. Fill in the blank.
- 8
Which one of the following learning theories focus on learning that occurs as a result of consumer reactions to stimuli?
- 9
... is the faculty of the brain where information and experience are stored and retrieved when needed. Fill in the blank.
- 10
Which memory type below does require consumers to make a detailed cognitive repetition process for a product?
- 11
Which of the following(s) are types of cognitive purchase?
I. Limited problem solving
II. Routinized choice
III. Impulse (unplanned) purchasing
- 12
... focuses on consumer learning behavior through gathering and processing information to solve complex problems. Fill in the blank.
- 13
... is a process where the information and experiences acquired consciously
or unconsciously shape the consumers’ behavior. Fill in the blank. - 14
I. Learning is temporary changes in behavior.
II. Learning is a process.
III. Learning is a system that operates with conscious or unconscious efforts.
Which of the statements given above, are correct?
- 15
consumers identify prior experience with a product from their memory for ..... Fill in the blank.
- 16
Costumers use different types of decision-making process. Which type of purchasing below does require costumers to make a conscious and systematic effort?
- 17
... refers to consumers’ perceptions of importance or personal relevance of an
object, event, or activity. Fill in the blank. - 18
__________ refers to consumers’ perceptions of importance or personal relevance of an object, event, or activity.
Which one of the following correctly fills in the blank in the above sentence?
- 19
Which one of the following refer to the procedures consumers use to facilitate consumption-related choices when the attribute-based choice is concerned?
- 20
... are generally associated with a need recognition and arise from consumers’ self-realization of the need. Fill in the blank.