Ünite Sınavı Soruları

Which of the following brand slogans serves for value-expressive function?

Which of attitude theories below does attempt to explain how current attitudes produce distortions of attitude-related objects and how these decisions mediate attitude change?

Casio sells over 10 million watches every year, and is a very common wristwatch brand. Vacheron Constantin, however, manufactures less than 20,000 watches a year and is therefore extremely exclusive and their watches are difficult to obtain. Which psychological principle of persuasion does Vacheron Constantin reflect?

During the COVID-19 pandemic, the sale of outdoor, camping and hiking goods and services increased significantly, and the advertising campaigns for these products implied that consumers could enjoy outdoor and nature activities even if they have never been camping/hiking etc. before. Which strategy regarding forming or changing attitudes is this example related to?

I. evaluation of an object, a person or people

II. preparatory tendency for a specific behavior

III. understood as a result of the observation of a behavior

IV. do not overlap with concepts such as ‘belief’, ‘opinion’, and ‘ideology’

V. permanent concept and has a long-term tendency

It is important for marketers to uncover attitudes of consumers. Which of above is suitable to say about attitudes?

Which of the following concepts refers to the degree to which an attitude erodes over time?

There are three elements of an attitude as cognitive, emotional and behavioral. Which of below is correct about these elements?

Which of the following psychological principles would be important regarding the persuasion process specifically focussing on individual and social values of consumers?

Which of the following is within the scope of the cognitive element of consumer attitudes?

Which of the following is not one of the main factors that are effective in preventing attitude from turning into behavior?

Which of the following is not a psychological principle that plays an important role in the realization of the persuasion process?

Which of the following concepts is the core essence of the definition of attitude?

Which of the following expressions can be used to cognitively explain a preference at eating at the school canteen? 

I. consumer’s having no experience of using the product

II. the increase in the price or the difficulty of transportation

III. values of a consumer not being linked with characteristic of a brand

IV. complexity of consumers’ attitudes to object of attitudes

V. Low level of involvement of a consumer towards a product

There are factors that are effective in preventing attitude from turning into behavior. Which of above is among these factors?

Which function of consumer attitudes is based on the reward and punishment principle?

Consumers’ attitudes to object of attitudes can be complex. Which of below does represent the degree to which the attitude can be changed by outside influences?

Which strategy for changing attitudes is used when the quality of a product is perceived to be weak, or the price to be high?

Which aspect of measuring attitudes does social desirability, which may be inconsistent with the individual's real feelings, decrease?

When advertising their sportswear and equipment, brands like Nike, Adidas and Under Armour use professional athletes or well-known sports teams. Occasionally, they also imply that these professionals are in fact quite similar to regular consumers by having them engage with "regular people" in their advertisements. Which level of commitment to consumer attitudes or which level of involvement in the attitude object (in this case the products of sports brands) is this related to?

Which of the following hierarchies of effects accurately represents attitude based on cognitive information processing?