Ünite Sınavı Soruları

Which of the following accurately shows the hierarchy of effects that result in attitude based on cognitive information processing where a consumer first accumulates knowledge about a product, develops feelings regarding this product, and finally chooses whether or not to purchase this product?

Which of the following attitude theories attempts to explain how current attitudes produce distortions of attitude-related objects and how these decisions mediate attitude change?

Which of the following ranking is correct for attitude development based on Cognitive Information Processing?

Which of the following reveals the extremity of an attitude?  

Attitudes may be difficult to change, and while this is possible there are various factors that influence the ability to change attitudes. With this in mind, which variable below is related to the strength of the attitude?

Which fundamental principle refers to similarity between ideological trends, resulting in overlapping potential outputs when faced with a hypothetical situation?

Researchers developed the concept of hierarchy of effects to explain relative effect of three components attitudes. Which of below does represent the ordered hierarchy for hedonic consumption?

Which of the following features is not an influence on attitudes?

Which of the following describes the scale example given below?

Eating at the university canteen is cheap.

strongly agree

agree

indecisive

disagree

strongly disagree

According to the “....................”, individuals form a system which they call “triad” and they determine their attitude according to the relationship among triads.

which of the followings fill the sencence correctly?

What is the fundamental purpose of studying attitude?

Consumers’ attitudes to object of attitudes can be complex. Which of below does represent the level at which the consumer believes the attitude is correct?

................ refers to consumers’ perceptions of importance or personal relevance of an object, event, or activity.

which of the followings fill the sencence correctly?

I. To measure changes in attitudes

II. To determine attitudes

III. To change attitudes

IV. To exhibit attitudes

V. To form attitudes

Attitudes are studied by companies in order to direct consumers to a specific purchasing behavior. Accordingly, which of above is among the aims of companies on attitudes of consumers?

When advertisements make use of celebrities or public figures, which level of commitment to consumer attitudes are these advertisements targeting?

Which of the following is not one of the popular scales for attitude measurement?

When developing an attitude towards a product or service, people strive to maximize rewards and reduce punishments. For example, people may prefer a car with a smaller engine because it can drive further on a single tank of gas and consume less fuel. Which function of consumer attitudes is this behavior related to?

Which of the following attitude theories posits that individuals form a "triad" system in which attitudes are determined based on the relationship between the elements of the triad (namely a person and their perceptions; an attitude object; and "the other", which may be a person or object)?

Attitudes have many features. Which of below is not one of these features?

There are basic strategies used in forming or changing attitudes. Which strategy below does aim to change the beliefs accepted by society?