Ünite Sınavı Soruları

Which one of the following is not a characteristic of macro infuencers?

''........ consists of a group of individuals who occupy a similar position in the economic system of production.''

Which of the following completes the sentence above?

I. cost effectiveness

II. trust

III. traditional

IV. expensive

Which of the above are among the advantages of word of mouth (WOM) marketing?

In an American social class ranking, which of the following is positioned in between lower class and upper lower middle class?

'' ....... refers to people’s desire to show visible evidence of their ability to afford luxury goods.''

Which of the following completes the sentence above correctly?

''...... is described as a part of the individuals' self-concept which derives from their knowledge of their membership of a social group together with the value and emotional significance of that membership. ''

Which of the following completes the sentence correctly?

Which one of the following power type is based on the recognition and acceptance of another person’s authority?

Which one of the following statement is not true about social power?

Which of the following is not one of the power types that influence group members? 

I. Fear of missing out

II. Attractiveness

III. Reliability

IV. Sincerity

V. Quality of information offered

An influencer aims to affect to buy or not to buy a product. Which of above is/are among the factors increasing the effect of influencers?

Which of the following statement is not true about social class?

Secondary groups are ........1......, .........2....... and meet l.........3............ than primary groups.

Which of the statements about social class below is correct?

A .......... group is a group of actual or imaginary individuals that serve as sources of comparison and influence for people’s opinions and behaviour. 

Head & Shoulders's tagline “You never get a second chance to make a first impression” is a good example of .........................

Which of the following completes the sentence above correctly?

Successful people, sports people, or celebrities with whom an individual wants to associate his or her identity forms ..................................

Which of the following completes the sentence above correctly?

Which of the following is not a tool for identifying opinion leaders?

Why are groups other than family would affect consumer behaviours?

Which of the following is not one of the characteristics of a social group?

Opinion leaders play a key role between the marketer and the consumer. Which of following refers to opinion leaders who influence others through emphasizing their personal experiences?