Ünite Sınavı Soruları

Social power has the potential to change the attitudes, beliefs, and behaviors of consumers. What kind of social power arises when marketers promote their brands through celebrities?

How many people a dissatisfied customer will tell about his/her dissasisfactory experience?

Reference groups serve as sources of comparison and influence for people’s opinions and behavior. Which reference group below is that people may prefer to avoid or distance themselves from?

Why are consumption patterns influenced by the consumer's social class?

I. Observation

II. Examination

III. Grading key roles

IV. Self identification

V. Self esteem

Which of the above are the ways of identifying opinion leaders?

Which of the following statement is not true about social groups?

I. They support the company by buying more

II. They develop deeper brand engagement

III. They advocate more strongly on behalf of the brand

IV. They participate in the creation of new products

V. They gain information about a brand

In today’s marketing world, the brand community is very important for competitive advantage. Which of above is among the benefits directly provided by community members?

Beauty bloggers, based on their experiences with products or brands, can share their experiences through a social platform, and can influence consumers to buy or not to buy the product/brand that is being promoted.

Which of the following power types do beauty bloggers have?

I. Consumption patterns

II. Income

III. Education

IV. Possessions

V. Neighbors

Which of the above are the determiners of a social class?

I. a set of norms

II. beliefs

III. lifestyles

IV. house

V.  workplace

VI. occupation

Which of the above should people share in order to be considered as a social group?

I. attractiveness

II. reliability

III. sincerity

IV. education

V. financial situation

Which of the above factors are related to the effect of influencers?

Two or more people who regularly interact and share a sense of unity and common identity can be considered as a ...............................

Which of the following completes the sentence above correctly?

Which of the following statement is not true about reference groups?

Which one of the following is an advantage of the self-identification method?

I. Feeling depressed

II. Social comparison

III. Social media posts

IV. Interesting event

V. Being macro influencer

Fear of missing out (FOMO) is connected to behaviors of consumers. Which of above is related with the concept of FOMO?

I. Implied or imagined others

II. People around the individual

III. Virtual groups

IV. Social roles

V. Genes

Consumers are increasingly connected to each other. Which of above is among the social factors impacting on the consumer behavior?

In today’s world, consumers can easily reach information in the pre-purchase phase of the buying decision process. Which of following is correct about this process?

I. It has people who have implicit relationships with each other

II. It has people who have explicit relationships with each other

III. It has individuals who share a sense of unity

IV. It has people who have permanent memberships of the group

V. It has people who have a set of objectives

The groups that people belong to can influence individual’s preferences and lifestyles. Which of above is among the common features of social groups?

Many economic behaviors of people are related to their status group or social class. Which of below is not appropriate to say about this issue?

''........ consists of a group of individuals who occupy a similar position in the economic system of production.''

Which of the following completes the sentence above?