Ünite Sınavı Soruları

Which one of the following is not a feature of mobile devices?

Which one of the following refers to the generation born before 1980 and are not familiar with virtual reality but try to adapt.

Which of the following is NOT a factor affecting new generation consumers’ behavior?  

I. To trigger the change in consumers’ habits

II. To measure whether marketing strategies are working or not

III. To classify the minds of consumers to predict purchasing behavior

IV. To learn consumer recommendation patterns

V. To make sense of consumer behavior

There are today applications, which influence the next-generation marketing communication strategies. Which of above is/are among these strategies?

Accorrding to diffusion of innovation theory which group consists people who believe in traditional values and think that there is a high risk in adopting innovation and do not favor change at all?

I. Saving money or time,

II. Reaching a better service

III. Feeling useful

IV. Being more sustainable

V. Developing closer relationships

After social networks spread, collaborative consumption networks seem to emerge. Which of above is/are among the advantages collaborative consumption networks can provide with?

The traditional purchasing process is a linear process, whereas the online purchasing process has turned into a purchasing cycle. Which stage below is removed in new generation consumers’ purchasing decision process?

Which of the following best defines the concept of “netizen”? 

Which of the following are true of digital natives as consumers? 

1. They can make purchasing decisions anywhere and anytime
2. They want to be contacted personally by the brands they interact with
3. They trust their friends, family or social media acquaintances/followers more than businesses or brands.

Which of the following are parts of cross-screen purchasing? 

1. Seeing an advertisement on social media
2. Searching for the product on the website
3. Read online comments about the product
4. Compare prices on price comparison sites

One concept related to new generation consumers is prosumer. Which of below is not correct about this concept?

Which one of the following term refers producing to consume?

Which of the following is true of new generation customers compared to traditional ones?  

Which of the following refers to the mixing of styles related to literature, music and architecture?

I. They are mostly middle-class people

II. They are more global and information oriented

III. They are fast and can adapt to changes quickly

IV. They are mobile consumers and trend setters

V. They are mostly middle-aged men

Which of above can be answer to the question of who are new generation consumers?

Which of the following next-generation marketing communication strategies would be possible due to the advances in artificial intelligence and/or machine learning applications? 

1. Measure the effectiveness of the marketing strategies
2. Determine the recommendation patterns of consumers
3. Make sense of consumer behavior

I. Shared emotions

II. Lifestyles

III. Moral expressions

IV. Consumption practices

V. Shared place of residence

Virtual communities can have characteristics similar to the characteristics of communities existing in an offline environment. Which of above is/are expected to be among these common characteristics?

Which of the following are elements of postmodern marketing? 

1. Increase in mass marketing
2. Attraction to hyperreality
3. Destruction of hierarchical structures
4. Reduction in consumption

Which of the following are the features of new generation consumers? 

1. Comments and suggestions of peers have more impact on them than advertisements.
2. Following influencers is more common than following movies stars.
3. Consumer-to-consumer shopping is also a possible way of buying things.
4. They prefer to shop in stores after online research about products.

Which one of the following is not a basic need that individuals come together to meet in virtual communities?