Ünite Sınavı Soruları

There are important features of digital social networks. Which feature below does more about the speed and spread of information sharing in digital networks?

Which one of the following is not a feature of digital social network according to Mayfield (2008)?

Which of the following are among the characteristics of network generation? 

1. They personalize products
2. They do research on products
3. They give more importance to quality than brands
4. They want things to be resolved quickly

Which one of the following refers to the impressive individuals who are committed to spreading technology while contributing to content creation in the digital world?

I. They tend to prefer low-priced products

II. They have relatively less sensitivity

III. They do not tend to be involved in production processes

IV. They tend to act according to their five senses organs

V. They tend to like to live life faster

There are differences between traditional and new generation consumers. Which of above is among the features of traditional consumers?

Which one of the following digital marketing tool takes part in the bottom of funnel (BOFU)?

I. They think technology as a part of their daily lives

II. They try to adapt to virtual reality

III. Instant messaging applications are a part of their lives

IV. They make purchasing decisions anytime through smart devices

V. They mostly see the internet as necessity or convenience

Individuals who make up the cyberculture process are grouped as digital natives and digital immigrants. Which of above is/are among the characteristics of digital natives?

Which one of the following is the group who adopts innovation after seeing the concrete benefits of it?

Which of the following is true of traditional customers compared to new generation customers? 

Cyberculture have developed as a result of internet and online interaction. Which generation below does have a more need to adapt to cyberculture?