2018–2019 Vize (Ara Sınav) Çıkmış Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
Which of the following is the starting point of the marketing process?
2
A coffee store wants to improve its market offerings by adding experiences to its offers.
Which of the following is a way to offer the experience above?
3
A company producing shampoo for babies starts to market the same product to young ladies with sensitive hair.
What type of growth strategy is used by the company in the example above?
4
If a company could not decide where it wants to be in the future, which of the following is lacking in the company?
5
When conducting a marketing research about “the organic food consumption of the young consumers” the researcher has time and cost constraints.
Which of the following sampling methods is convenient for the researcher in the example above?
6
If a company needs information about the competitors’ marketing activities which of the following will better meet this need?
7
Which of the following is not true for strategic planning?
8
Scale economy, solid technology, patents, low cost, excellent management, good marketing skills and superior product quality should be considered as ------- in SWOT analysis.
Which of the following completes the sentence above?
9
Which of the following is a growth - market share based portfolio planning method?
10
Which of the following is not an element of the SWOT analysis?
11
I. Local coffees
II. Turkish tea
III. Instant coffees
IV. Turkish coffee
V. Herbal teas
Which of the above can be counted among the competitors of an international coffee brand in Turkey?
12
Which of the following statements is true about the demographic trends in Turkey?
13
For each detergent sold, the company donates to UNICEF, a certain amount of money out of the price customer paid for the detergent.
What is the specific term given to the example above?
14
In which environmental scanning approach, does a dedicated team concentrate its efforts on environmental scanning?
15
Marketing information is usable and valuable only when it -------.
Which of the following completes the sentence above?
16
Which of the following types of research design does allow the researcher to test whether a 5 TL price decrease would increase sales by 3% or a 8 TL price decrease would increase sales by 4%?
17
Which of the following would allow to obtain information in a more cost-effective way?
18
Which of the following is used by a company to create a structural bond with its customers?
19
Which of the following marketing orientations works best when the demand for a product is more than the supply and products are not available and affordable for the consumers?
20
Consumers who have a need or want for a spesific product/service and who also have the resources and willingness to buy the product constitute a -------.
Which of the following completes the sentence above?

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Which of the following is the starting point of the marketing process?

A coffee store wants to improve its market offerings by adding experiences to its offers.

Which of the following is a way to offer the experience above?

A company producing shampoo for babies starts to market the same product to young ladies with sensitive hair.

What type of growth strategy is used by the company in the example above?

If a company could not decide where it wants to be in the future, which of the following is lacking in the company?

When conducting a marketing research about “the organic food consumption of the young consumers” the researcher has time and cost constraints.

Which of the following sampling methods is convenient for the researcher in the example above?

If a company needs information about the competitors’ marketing activities which of the following will better meet this need?

Which of the following is not true for strategic planning?

Scale economy, solid technology, patents, low cost, excellent management, good marketing skills and superior product quality should be considered as ------- in SWOT analysis.

Which of the following completes the sentence above?

Which of the following is a growth - market share based portfolio planning method?

Which of the following is not an element of the SWOT analysis?

Which of the above can be counted among the competitors of an international coffee brand in Turkey?

Which of the following statements is true about the demographic trends in Turkey?

For each detergent sold, the company donates to UNICEF, a certain amount of money out of the price customer paid for the detergent.

What is the specific term given to the example above?

In which environmental scanning approach, does a dedicated team concentrate its efforts on environmental scanning?

Marketing information is usable and valuable only when it -------.

Which of the following completes the sentence above?

Which of the following types of research design does allow the researcher to test whether a 5 TL price decrease would increase sales by 3% or a 8 TL price decrease would increase sales by 4%?

Which of the following would allow to obtain information in a more cost-effective way?

Which of the following is used by a company to create a structural bond with its customers?

Which of the following marketing orientations works best when the demand for a product is more than the supply and products are not available and affordable for the consumers?

Consumers who have a need or want for a spesific product/service and who also have the resources and willingness to buy the product constitute a -------.

Which of the following completes the sentence above?