Prıncıples of Marketıng (ENG)
2018–2019 Final (Dönem Sonu) Çıkmış Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following is described as “actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with the target customers”?
- 2
Which of the following expressions about marketing research is not true?
- 3
Which of the following terms is not a component of psychological forces?
- 4
Some Turkish people drink tea with milk or eat sushi with grape leaves.
Which of the following terms is best described by the example above?
- 5
Prestige appears as ------- needs according to Maslow’s Hierarchy of Needs.
Which of the following completes the sentence above?
- 6
Which of the following can be categorized as a situational influence on consumer behaviour?
- 7
The ------- is composed of individuals who buy products for their personal needs or for the needs of their household.
Which of the following completes the sentence above?
- 8
Which of the following is true about “fluctuating demand” in B2B marketing?
- 9
Assume that three different alternatives exist for a buying situation and an engineer in the buying center insists that a certain brand should be bought because it is the only one that would be satisfying the needs of the company.
What is the role of the engineer in the example above?
- 10
Which of the following B2B goods is not an “entering good”?
- 11
Which of the following approaches are used in finer segmentation strategies?
- 12
In which of the following markets a company’s chance to differentiate its products is low so that it has to compete on price only?
- 13
I. Stage of family life-cycles
II. Extent of diversity in buyer preferences
III. Industry structure
IV. Organizational capabilities and resources
Which of the above factors companies need to determine when choosing a targeting strategy?
- 14
Which of the following is not a criterion that should be satisfied when selecting the differences or positions of a brand?
- 15
In which of the product life cycle stages do sales start to decrease?
- 16
Which of the following is a part of the augmented product?
- 17
Which of the following product types is suitable for intensive distribution?
- 18
Which of the following is not a strength of newspapers as a media type?
- 19
In order to increase customer participation in various aspects of marketing process a company must invest more to the -------.
Which of the following completes the sentence above?
- 20
Which of the following is the correct order of strategic marketing planning steps?
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