2019–2020 Vize (Ara Sınav) Çıkmış Soruları

20 soru
Soru metinleri açık; şıklar ve cevap anahtarı uygulamada

1
In order to increase customer participation in various aspects of marketing process a company must invest more to the -------.
Which of the following completes the sentence above?
2
Which of the following is the correct order of strategic marketing planning steps?
3
Which of the following is described as “actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with the target customers”?
4
Which of the following expressions about marketing research is not true?
5
Which of the following is not true about the exchange?
6
Marketing mix elements must be -------.
Which of the following completes the sentence above?
7
Which of the following is a potential threat for a company in the SWOT analysis?
8
------- is a portfolio planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification.
Which of the following completes the sentence above?
9
------- is a strategy for a company’s growth through starting up or acquiring businesses outside the company’s current products and markets.
Which of the following completes the sentence above?
10
Which of the following generations, born with technology at their fingertips and growing up with smartphones, is now entering adult life?
11
Despite the abundancy of marketing data they can obtain, what would the marketing managers need more for decision-making?
12
If marketing managers investigate market share data over the past 10 years and decide to lower the price by taking into account the marketing activities that led to a decrease in market share, then it is possible to say that they act on -------.
Which of the following completes the sentence above?
13
The XYZ company that desires target consumers to evaluate the new product concept could use ------- first for understanding the opinions of target consumers, then could employ ------- to obtain a larger scale analysis.
Which of the following completes the sentence above?
14
The ABC company decided to conduct a survey via Internet. Which of the following is not an advantage provided by Internet surveys?
15
Which of the following is not an element of the marketing communication (promotion) mix?
16
Which of the following is one of the major forces in a company’s macroenvironment?
17
Which of the following generation consumers value individuality, self-expression, and optimism and define themselves with careers in terms of their characteristics, lifestyles, and attitudes?
18
Which of the following is used by a company to create a structural bond with its customers?
19
If a company could not decide where it wants to be in the future, which of the following is lacking in the company?
20
In which environmental scanning approach, does a dedicated team concentrate its efforts on environmental scanning?

Şıkları ve doğru cevapları görPrıncıples of Marketıng (ENG) dersinin tüm sınavları, cevap anahtarları, süreli mod ve yanlış analizi uygulamada.Uygulamada aç

In order to increase customer participation in various aspects of marketing process a company must invest more to the -------.

Which of the following completes the sentence above?

Which of the following is the correct order of strategic marketing planning steps?

Which of the following is described as “actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with the target customers”?

Which of the following is not true about the exchange?

Which of the following completes the sentence above?

Which of the following is a potential threat for a company in the SWOT analysis?

------- is a portfolio planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification.

Which of the following completes the sentence above?

------- is a strategy for a company’s growth through starting up or acquiring businesses outside the company’s current products and markets.

Which of the following completes the sentence above?

Which of the following generations, born with technology at their fingertips and growing up with smartphones, is now entering adult life?

Despite the abundancy of marketing data they can obtain, what would the marketing managers need more for decision-making?

If marketing managers investigate market share data over the past 10 years and decide to lower the price by taking into account the marketing activities that led to a decrease in market share, then it is possible to say that they act on -------.

Which of the following completes the sentence above?

The XYZ company that desires target consumers to evaluate the new product concept could use ------- first for understanding the opinions of target consumers, then could employ ------- to obtain a larger scale analysis.

Which of the following completes the sentence above?

The ABC company decided to conduct a survey via Internet. Which of the following is not an advantage provided by Internet surveys?

Which of the following is not an element of the marketing communication (promotion) mix?

Which of the following is one of the major forces in a company’s macroenvironment?

Which of the following generation consumers value individuality, self-expression, and optimism and define themselves with careers in terms of their characteristics, lifestyles, and attitudes?

Which of the following is used by a company to create a structural bond with its customers?

If a company could not decide where it wants to be in the future, which of the following is lacking in the company?

In which environmental scanning approach, does a dedicated team concentrate its efforts on environmental scanning?