Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following is one of the internal sources for secondary data?
- 2
Which of the following states the steps of marketing research in the correct order?
- 3
Which of the following is not one of the stages of a strategic business plan?
- 4
Which of the following consists of numbers, records, symbols, and the like about facts?
- 5
is a strategy for company growth by identifying and developing new market segments for current company products."
Which of the following completes the sentence above?
- 6
Which promotion method consists of personal interactions by the firm's sales force?
- 7
A retail shop's sales began to decline without any prior indication or without any significant change in the marketing environment. To identify the current marketing research problem more clearly and to define the major factors related to the problem which research type is needed to be used by the company?
- 8
Which of the following covers the data and information that marketing decision makers need about market changes?
- 9
........... are the groups of people who have an interest in the marketer’s ability to achieve their objectives.
Which of the following completes the sentence above?
- 10
Which of the following defines the term "Marketing İnformation" the best?
- 11
Which country does the term "six pocket syndrome" come from?
- 12
What is the term used to describe the generation born between 2000 and 2010, whose lives are shaped by the digital age?
- 13
i) Structural bonds
ii) Psychological bonds
iii) Financial bonds
Which of the above is/are among the bonds that companies use in relationship marketing?
- 14
I. Energy
II. Prestige
III. Time
Which one(s) of the these is/are included in the benefits side of customer perceived value?
- 15
Which of the following terms describes the difference between a consumer's actual state and the desired state?
- 16
A car company cannot decide whether to advertise only on television or on both television and radio.
Which of the following research types does this company need?
- 17
Which of the following describes people who have an interest in the marketer’s ability to achieve their objectives?
- 18
Which of the following is not among the strategies to follow to monitor and evaluate the operations?
- 19
Which of the following is NOT one of the marketing mix elements?
- 20
Which generation is defined as the newest generation?