Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
....... is a combination of products, services, information, or experiences offered to a market to satisfy a need or a want.
Which of the below is the right term to fill in the blank?
- 2I- While exploratory research aims to provide insights about the nature of marketing problem or issue at hand, conclusive research proposes to test specific hypothesis and relationships. II- Research process is structured and formal in exploratory research ,whereas research process is flexible, unstructured and progressive in conclusive research. III- While exploratory research employs surveys, conclusive research uses qualitative interviews. Which of the statement(s) given above is/are true about the difference between exploratory and conclusive research?
- 3
What marketing intermediaries help companies to stock and move goods from the point of origin to final destinations?
- 4
Which one of the following generation is made up of individuals born between 1964 and 1978 and reached adulthood in tough economic times?
- 5
In an exchange process where one party mainly gets a positive feeling but no products or services for himself/herself, what could he/she be doing?
- 6
I. Environmental
II. Financial
III. Social
Which one(s) of these is/are among the three types of relational bond companies use?
- 7
S.M.A.R.T. is an acronym that is used to guide the development of goals. Which of the following is not included?
- 8
Which of the followings is an example of primary data in marketing research?
- 9
Which of the following is one of the micro environmental factors?
- 10
Which marketing research category aims at acquiring information on the market and market trends for future forecasting?
- 11
I- Better products' entering the market is considered as weakness for a company
II- Being stronger compared to rivals reflects strengths for a company
III- Company's strengths are meaningful only when they make profit for company
Which of the above statements related to SWOT analysis is/are correct?
- 12
While ... could be obtained from events, changing circumstances, and developments that occur in the business environment; as well as from records and reports kept by the company itself, ... is related to shaping of it.
Which of the following completes the sentence above?
- 13
Which of the following key points of the SWOT analysis?
- Strengths
- Weaknesses
- Opportunities
- Threats.
- 14Which of the following is a good description for the term 'strategy'?
- 15
Which of the following conducts marketing research?
- 16
"Some markets has started to look for renewable sources." Which option can be the reason for this result?
- 17Which of the following is NOT one of the principles of SMART goal setting?
- 18
_________ represent rich markets that can afford to buy many different products and services.
- 19
Which of the following is among the Micro Environmental factors that affect marketing research?
- 20
__________ involve(s) offering financially cautious buyers greater value— the right combination of quality and service at a fair price.