Deneme Sınavı Soruları

Which of the following term can be defined as “the road map which shows how to get from the current position to the desired position.”?

Which of the following is one of the major forces in a company’s macroenvironment?

Which of the following refers to the distribution channel companies that help the company to find and/or sell customers?

____________ is(are) collection and evaluation of information from micro and macro marketing environment that might affect company and its strategic marketing decisions.

Considering the economic environment, which of the following countries has the largest economy in the world?

_____________ is/are defined as the generation born after 2010.

Marketing intelligence assists;

1. Developing sound marketing strategiess
2. Marketing planning
3. Developing casual marketing strategies
4. Monitoring the employees
5. Identifying customer groups

Which statements above are correct about marketing intelligence?

What is a 'need'? 

I. The basis of this orientation is that people will buy anything as long as it is cheap enough.

II. In this type of orientation, companies emphasize on development and improvement, quality and adding new features.

III. As a result of this type of orientation, companies could die of “marketing myopia.” 

IV. Companies with this type of orientation give customers the highest priority while conducting business. 

Which of the following above is a feature of production orientation?

I. Exchange is an act of obtaining a desired object from someone by offering something in return.

II. In the exchange process, there must be two or more parties involved like individuals or organizations.

III. People may spend things other than money in the exchange process.

Which of the above can be said about exchange?

Which of the following methods belongs to exploratory research?

Which of the followings is one of important points about marketing? 

Which one of the following macroenvirenment factors is related with the "Government Intervention"?

Which of the following describes firms that help companies to promote, sell and distribute their products to final customers?

Which one of the following tasks can be an issue of a research design? 

Which of the following completes the sentehce above?

_________ is a set of controllable tactical marketing tools that a firm blends to produce desired response in target market.

If a person were born between 1946 and 1964, which generation would he/she belong to?

In a company, which department is responsible for setting the objectives of the company?