Deneme Sınavı Soruları

Which of the following completes the sentence above?

The natural environment is affected by __________, and at the same time, natural environment has considerable effects on the marketing decisions of the companies.

Which of the following is TRUE about SWOT analysis?

Which one of the following can be carried out for testing new product concepts and opportunities, revealing customer expectations on a new product’s content or design, and comparing the performance of an existing product with its competitors?

Which one of the following is not among the actors of  microenvironment?

Which of the following level of planning establishes the mission, vision, values and long-term goals of a company and formulates strategies to accomplish those goals?

Which element of the marketing mix is the one that provides revenue?

Which of the following marketing tools included in direct and digital marketing? 

Which of the following is not one of the microenvironment factors of a company?

Which of the following marketing communication tools best serves the purpose of inviting university students to promote specific businesses?

Which one of the following terms is used to define the collection of businesses and products that make up the company?

I- The lesser amount of required and relevant information compared to larger amount of redundant information

II- Being unable to gather critical marketing information at the time they are needed

III-Being sure of the accuracy and precision of the marketing information gathered yet to be unable to decide on the necessary action

IV- Being unable to filter the vital piece of marketing information since information is heavily provided by some managers

Which of the statements given above is/are among typical problems that marketing managers encounter in terms of marketing information?

Which of the following is not among the key primary data collection techniques?

In marketing research process, which step is to be followed after defining the problem?

Which one is NOT a force of macroenvironment?

Which of the following reveals the relationship between data, information and knowledge in the correct order? 

Why is marketing environment research conducted?

According to BCG matrix; which one of the following defines the SBUs which have low market growth rate and high market share?

“Providing a unique shopping experience through its ultimate service approach, pioneer applications, broad product portfolio and family budget friendly pricing strategy. Creating value for all stakeholders through its eco friendly and community-focused operational approach.”

Which of the following is described in the statement above?

'In many cases customers and companies may have close personal and social relationships. Especially in service industries like banks, restaurants and insurance agents, the service provider and customers develop interpersonal relationships. Social relations between parties involved must be based on trust' Which type of relationship bonds is mentioned here?

Which of the following includes functional managers to create a team in order for conducting environmental scanning?