Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following factors is made up the microenvironment?
- Company
- Suppliers
- Marketing
- Intermediaries
- Competitors
- Publics
- Customers
- 2
In which of the following levels of planning is the SWOT analysis performed?
- 3
Consumers’ needs and wants are fulfilled through market offerings.
Which of the following is a correct combination offered to a market to satisfy a need or a want.
- 4
According to the definition approved by Board of Directors of The American Marketin Association, which one of the below does marketing NOT have value for?
- 5
Which one of the following is an element of the company's microenvironment?
- 6
Which of the following is not one of the stages of a strategic business plan?
- 7
Which of the following explains the existential purpose of businesses?
- 8
Which of the following is not among the aspects of marketing information system?
- 9
According to divisions of marketing research, which of the following determines the appropriateness of channel members?
- 10
Which of the following is NOT a part of marketing intermediaries?
- 11
What does a 'want' mean?
- 12
Which one is not among the macroenvironment of a company?
- 13
Which public category represents conscious consumers who are powerful against companies?
- 14
Which of the following business unit refers to products that have a high growth rate and high market share?
- 15
Which of the following is NOT one of the typical problems that marketing managers encounter in terms of marketing information?
- 16
Which of the following helps a company to find some funds to achieve its goals?
- 17
Which one of the following concepts related with the philosophy of setting better objectives answers the questions of “should it be done?”, “why?” and “what will be the impact?”?
- 18
Which one of the following is a way to evaluate environmental forces?
- 19
_____________ is/are the provider(s) of the resources needed by the company to produce its goods and services.
- 20
Which of the following would be considered as a threat in SWOT analysis?