Deneme Sınavı Soruları

In which of the situations below can a market exist?

Which one of the following is a stage of strategic marketing plan?

I. There must be two or more parties involved like individuals or organizations.

II. Each party must have valuable offer to satisfy the needs and wants of the other party. 

III. On one side of the process, there is the marketer and on the other side is the market. 

Which process is defined by the combination of the descriptions above?

What term is used to describe the idea that if a company satisfies the customer and gains loyalty, it can keep selling products to the customer during his/her lifetime?

Which term describes the idea that by satisfying customers and gaining their loyalty, a company can continue selling products throughout customers' lifetime?

... consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights

Which of the following completes the sentence above?

I.Manager summary

II.Strategies

III.Financial plan

IV.Staff summary

Which of the above are among the contents of the annual marketing plan?

... is a type of initial research that provides information to understand the scope of the current marketing problem.

Which of the following completes the definition given above?

Which of the following term shows the current situation of the marketing program and involves analyzing?

In marketing research, what is the data already collected for another purpose called?

Which one of the following approaches to environmental scanning can be considered to be the most affective but costly?

Thinking that X company serves in the transportation sector, which one of the following cannot be a competitor for it?

1. Required information should be clearly defined
2. Research process is structured and formal
3. Frequently large representative samples can be seen
4. Quantitative data analysis needed
5. May serve structuring conclusive research
6.  Help apprehending marketing cases that are difficult to measure

Which of the above statements are about the features of conclusive research?

Taking the role of marketing research in marketing system into consideration, which one of the following is a micro environmental factor?

There is only one correct statement below. Choose the correct answer from the following statements about marketing?

Which of the following is a feature of exploratory research?

Which of the following is NOT one of the categories of marketing research?

"...... are distribution channel companies that help the company to find and/or sell customers."

Which of the following is described with the above sentence?

Which one of the following is not among the factors that create uncertainty and risk in the business environment, and consequently generate a fundamental need for marketing information?