Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following statements is NOT true about marketing?
- 2
"In decision-making marketing managers do not need any form of information, but need current, reliable, accurate and ___________ marketing information." Which of the following fills the gap correctly?
- 3
Which of the following is NOT a member of marketing environment?
- 4
I. It is the newest of marketing orientations.
II.It holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being.
To which type of orientation do these features belong to?
- 5
In the growth-market share matrix, strategic business units are characterized in four quadrants. Which of the following is not one of them?
- 6
Which paradigm believes that market-oriented companies give customers the highest priority while conducting business?
- 7
What is the correct order of the steps in marketing research process?
- 8
Which of the marketing management orientations puts the factory first?
- 9
Which one of the following terms states the standards for the future success of a business?
- 10
................... is reducing the business protfolio by eliminating products of business units that are not profitable or no longer fit the company’s overall strategy.
Which of the following completes the sentence above?
- 11
Which of the following is among the stages of a strategic business plan?
- 12
Which of the following research reveals customer expectations on a new product’s content or design?
- 13Which one of the following is not among the components of marketing environment?
- 14
Which of the following is also called action plans?
- 15
Which of the following is not among the 4Ps of marketing?
- 16
Which one of the following stands for the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation that the company encounters?
- 17
What is the term for the act of acquiring a desired object from an individual or entity by providing something in return?
- 18
_________________ or in other words market monitoring information covers the data and information that marketing decision makers need about market changes. Which of the following fills in the gap correctly?
- 19
If a company is facing protests by an environmental group, what kind of publics are they probably having issues with?
- 20
The ____________ of a business explains its task, which serves as guidelines to make decisions for all related matters involved in business.
Which of the following completes the sentence above?