Deneme Sınavı Soruları

Which of the following tells us about an organization's purpose?

_____________ comprises actors and forces outside the  marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers.

-------- establishes where a company wants to be in the future over a specific period of time.

Which of the following completes the sentence above? 

Which of the following statements is true for “vision”?

Which of the following help companies to stock and move goods from their points of origin to their final destinations?

Which one of the following paradigms prioritize producing as cheaply as possible and keep prices low as the key to success in business?

Which research type is conducted to describe specific marketing facts, to test prespecified hypotheses and to examine specific relationships?

How many stages are there in a strategic business plan? 

Which type of orientation focuses on selling what a company produces rather than producing what consumers need?

I. Defining the company’s values, mission and vision

II. Performing a situational analysis

III.  Formulating marketing mix

Which one(s) of these is/are among the four stages of a strategic business plan?

I. Customer comes first.

II. Every employee has to contribute to customer satisfaction.

III. All marketing activities should be coordinated.

Which type of orientation combines all these ideas in it?

Which one below is NOT one of the four types of consumer experience, termed as the 4Es?

Which of the following is the correct definition for 'Annual Marketing Plan'?  

I.Ensuring the effective use of marketing resources

II.Achieving the marketing goals 

III.Identifying the necessary changes

Which of the above is/ are among the purpose of marketing monitoring?

Strategic business units are characterized in four quadrants such as Stars, Question Marks, Cash Cows and Dogs. 

I.They have potential of generating high amounts of cash. 

II.They can generate enough cash to be self-sufficient.

III.They are the products, brands or divisions with both low growth rate and low market share. 

IV.They are the products, brands or divisions that have a high growth rate and high market share. 

Which of the above are among the characteristics of dogs?

Which marketing intermediary helps companies with stocking and shipping?

Which of the following market types make purchases to produce public services?

The marketing information system derives information about many issues. Which of the following is NOT one of them? 

Which of the following is NOT a typical problem that marketing managers encounter in terms of marketing information?

Which of the following are the marketing intermediaries?

1. Resellers
2. Physical Distribution Firms
3. Marketing Services Agencies
4. Financial Intermediaries