Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which environment is increase in pollution related to?
- 2
Which of the following best describes "market offerings"?
- 3
Which of the following cases is an example of displaying a need rather than a want?
- 4
I. Marketing is an exchange process
II. Marketing creates customer value
III. Marketing is just a business function
Which one(s) of these statements is/are among the important points about marketing?
- 5
I. Including principles, processes, methods, people and instruments
II. Spontaneous and sudden information generation
III. A planned and systematic effort
IV. Discrete research attempts
Which of the given aspects are critical for marketing information system?
- 6
I- expressing the general problem
II- identifying the specific components of the marketing research problem
III- developing a theoretical framework
IV- helping identifying the research objectives
Which of the above is/are among the components of problem definition in marketing research process?
- 7
I. Prestige
II. After sale services
III. Time
IV. Quality product
Which of the above is/are part of customer benefits?
- 8
Which one of the following is not among the approaches to the organization of environmental scanning?
- 9
Which of the following is among the crucial components of market intelligence?
- 10
Which of the following is not one of approaches to the organization of environmental scanning?
- 11
Which of the following terms refers to “the road map which shows how to get from the current position to the desired position”?
- 12
Which one of the following stands for the first stage of marketing research process?
- 13
"A marketing information system is a way of systematically gathering and delivering effective and relevant marketing information to the right people on ______________ and at the right time." Which of the following fills the gap correctly?
- 14
Which one buys something to produce public services?
- 15In SWOT analysis, strengths and weaknesses stem from _______________ but opportunities and threats arise from ________________. Which of the following fills the gaps correctly?
- 16
If a person were born after 2000, which generation would he/she belong to?
- 17
Which of the marketing mix elements consist of goods and services, ideas, destinations and nonprofit organizations?
- 18
Which of the following strategies is explains a company’s growth through starting up or acquiring businesses outside the company’s current products and markets?
- 19
'The information might be false.' is one of the typical problems encountered by the marketing managers. Which of the following statements explains this problem?
- 20
Which of the following is NOT included in the term "market"?