Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which paradigm believes that if companies produce a good quality product at reasonable prices, it will be sold without marketing efforts?
- 2
Which one of the following countries has a smaller economy than others?
- 3
Which one of the following economies is related to consuming most of its own agricultural and industrial output by offering few market opportunities?
- 4
Which one of the following is directly related with the place element of marketing mix?
- 5
Which of the following marketing approaches is the one that focuses on selling what the company produces instead of selling what the consumers need?
- 6
Which of the following is not related with Conclusive Research?
- 7
Which one of the following is not included among the market offerings through which consumers’ needs and wants are fulfilled?
- 8
Which element of the marketing mix provides revenue?
- 9
Which of the following is not one of the contents of annual marketing plan?
- 10
Which one of the following terms stands for the distribution channel companies that help the company to find and/or sell customers?
- 11
Which of the following is NOT one of the occasions where companies can use marketing research to get insights about the market?
- 12
Which of the following strategy is used when products are eliminated to reduce the business portfolio?
- 13
Which one of the following refers to the road map which shows how to get from the current position to the desired position?
- 14
Which of the following statements needs to be corrected?
- 15
___________ are made up of marketing research companies, advertising agencies, media firms, public relations companies, and marketing consultancy companies.
- 16
Which of the following answers the questions of “can the person do it?
- 17
What is the reason why people choose certain brands/companies over others providing the same goods and services?
- 18"............. is a set of controllable tactical marketing tools- product, price, place and promotion- that a firm blends to produce desired response in target market." Which of the following completes the sentence above?
- 19
Which of the following cannot be said about marketing?
- 20
In a company, _________________ sets the company’s mission, and all the objectives and strategies are set based on this mission. Which of the following fills in the gap correctly?