Deneme Sınavı Soruları

i) It is an exchange process,

ii) Creates customer value,

iii) It is only about customers.

Which of the above statements about marketing is/are true?

Based on the English abbreviations of the words, the marketing mix elements are called “4P”s. Which of the following answers gives these words correctly?

Marketing occurs when people decide to satisfy needs and wants through ________.

Fill in the blank with the correct answer.

According to the S.M.A.R.T. philosophy, which of the following criterion is used to answers the question "how will you know objective meets expectations?"

In which environmental scanning system does a company create a team of functional managers(sales, marketing...) to conduct environmental scanning?

I. A bakery sends birthday wishes and offers a free birthday cake to a customer on her birthday. 

II. A hairdresser offers a free manicure service after every five services bought.  

What type of Relationship Bonds exist in these situations?

Customer satisfaction, employee satisfaction, serving the public are examples of a company's __________ .

Which of the following characterized SBUs is define business units with a high growth rate yet low market share?

Which of the following terms can be defined as general results that businesses strive to get?

Which one of the following is true about marketing environment?

Which of the following generation type values individuality, self-expression, optimism and define themselves with careers many of who are workaholics?

......... is developed in order to collect, process, store and provide information that will form the basis of the marketing decision-making process. What is the name of this system?

A textile company observes a new dynamism in the children's market. The company wants to verify this observation by ready-made data provided by other institutions to enter the children's market as a new market.

What is the data to use?

Which of the following growth strategy involves converting existing products into new products?

'The basis of this orientation is that people will buy anything as long as it is cheap enough. This orientation works best in a seller’s market when demand is greater than supply because it focuses on the most efficient ways to produce and distribute products.' Which paradigm is being described here?

I. To determine the information needed in marketing decisions

II. To generate any kind of marketing information that might be needed in decision-making

III. To create new markets for the upcoming products

Which one(s) of these is/are among the functions of marketing information system?

'These bonds are used generally in business to business marketing situations such as exporterimporter and company-supplier relationships' Which type of bonds is described here?

I. Customer satisfaction

II. High level of profit

III. Environmentally conscious business applications

Which one(s) of these can be the values of a company?

Which of the following is not one of the contents of Annual Marketing Plan?

Which of the following gives the correct order of; data, information and knowledge?