Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1Which one of the following is not among the features of information marketing managers need in decision making?
- 2
Which of the following is the strategy used when a company gets a lot of cash flow from a strategic business unit and decide to use that cash to finance other units?
- 3
Which of the following statements about Generation Alpha is true?
- 4
According to the growth strategies, which one of the following is the name of the strategy which a business continues its operations with the present products in its present markets?
- 5
I. Escapist
II. Educational
III. Illusional
IV. Esthehic
Which of the above can be given as an example to customer experience types?
- 6
If a person were born after 2010, which generation would he/she belong to?
- 7
Which element of the marketing mix is regarded with goods and services?
- 8
Which one of the following markets buy to produce public services?
- 9
Which of the following is the last stage of marketing research process?
- 10
Which of the following is NOT included in pricing decisions?
- 11
Which one of the following companies give customers the highest priority while conducting business?
- 12
Which of the following concepts gives importance to the idea that marketers should always be looking for ways to improve their customers’ experience of dealing with their company and products.
- 13
If a customer prefers to purchase a Migros brand product over a national brand, what is this called?
- 14
Data - Analysis - Information - _________ - Knowledge
According to the Relationship between Data, Information and Knowledge, which of the following fills in the gap correctly?
- 15
Considering the role of marketing research in supporting the marketing decisions, which of the followings is NOT a decision given by the help of marketing research?
- 16
Which one of the following is not a stage of a strategic business plan?
- 17
Which one of the following is not an element of microenvironment?
- 18
I. Resellers
II. Financial intermediaries
III. Suppliers
Which one(s) of these is/are among the marketing intermediaries?
- 19
I. Focusing on and using information as a strategic competitive source
II. Reaching the required information as a result of dispersed information sources in the company
III. Being unable to reach some vital marketing information since they are constrained by some managers
Which one(s) of these is/are among the typical problems that marketing managers encounter in terms of marketing information?
- 20
"______________________ is the systematic design, collection, analysis, and reporting of data
relevant to a specific marketing situation that the company encounters." Which of the following fills in the gap correctly?