Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following completes the sentehce above?
________ are principles and shared beliefs that unite customers, business, managers and staff.
- 2Which one of the following refers to a portfolio planning method that evaluates a company’s strategic business units in terms of their marketgrowth rate and relative market share?
- 3
Which one of the following public groups include company’s workers, managers, volunteers and board of directors?
- 4
Which one of the following refers to the division of the market into distinct groups of buyers with different needs?
- 5
Which of the following completes the sentence above?
__________ is the effort of companies to choose packaging, design and other aspects of the product that are nature-friendly
- 6
Which one of the fallowing is not among the factors that the microenvironment is made up of?
- 7
________ include company’s workers, managers, volunteers and board of directors.
- 8
Which of the following is an economy term that means customer’s need and want for a product must be coupled with purchasing power to obtain the product?
- 9
Which of the following is an example of probability sampling?
- 10
Which of the following is accepted among the handicaps of marketing research?
- 11
When the relationship between the terms data, information and knowledge; which of the following options is a correct matching?
- 12
- To determine the information needed in marketing decisions
- To generate any kind of marketing information that might be needed in decision-making
- To deliver the generated information to the people or managers who would use this information in marketing decisions when needed
Which of the following includes these functions?
- 13
Which one of the following terms consists of numbers, records, symbols and could be obtained from events, changing circumstances, and developments that occur in the business environment?
- 14
Which of the following marketing approaches matches best with the quote “marketing is too important to be left to the marketing department”?
- 15
Which of the following growth strategy involves converting existing products into new products?
- 16
SWOT analysis must be __________ focused to achieve maximum profitability.
Which of the following words completes the sentence best?
- 17
Which of the following is the strategy used when a company gets a lot of cash flow from a strategic business unit and decide to use that cash to finance other units?
- 18
____________ is(are) collection and evaluation of information from micro and macro marketing environment that might affect company and its strategic marketing decisions.
- 19
Which of the following buy to produce public services?
- 20
According to BCG matrix; which one of the following defines the SBUs which have low market growth rate and high market share?