Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following is not a basic characteristic of B2B markets?
- 2
I. Promotion
II. Price
III. Product
IV. Payment
Which of the ones listed above is among the marketing tools also called 4 Ps of marketing?
- 3
Which of the following is included in the consumption part of the consumer behaviour definition?
- 4Which of the following stage in the B2B buying process exists in straight rebuy?
- 5
Which of the following is NOT one of the things companies need to know about their customers?
- 6
I. Features
II. Sales Promotion
III. Public Relations
Which of the above tools are part of promotion?
- 7... become ... when they are directed to specific objects, people, things that might satisfy the need. Which of the following completes the sentence above?
- 8
- Define market to be segmented
- Form segments
- Analyze segments
- Decide how to segment market
- Utilize segmentation strategies
Which one of the following gives the correct order of market segmentation process?
- 9
Which one of the following is not one of the components of promotion mix?
- 10
When it is possible to identify, reach and serve the market segments, it possesses the requirement of being ____________.
Which of the following completes the sentence above?
- 11
"___________________ situation is when a certain change occurs in the purchase process (ie. a change in the product or the supplier)." Which of the following fills in the gap correctly?
- 12
Which of the following is among the elements included in the product component of marketing mix?
- 13Which of the following factors does not affect the market segment attractiveness?
- 14
What are principles and shared beliefs that unite customers, business, managers and staff called?
- 15
Which of the following best describes "market offerings"?
- 16
According to divisions of marketing research, which of the following determines the appropriateness of channel members?
- 17
Which of the following terms defines that marketing information system is not based on discrete research attempts?
- 18
Kernis is a gasoline firm in US market. The current market share of Kernis has decreased 8% compared to the 2017. When you read this kind of article in the news paper what does that mean?
- 19"............. is a set of controllable tactical marketing tools- product, price, place and promotion- that a firm blends to produce desired response in target market." Which of the following completes the sentence above?
- 20
________ include company’s workers, managers, volunteers and board of directors.