Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
The roles of spouses may take several different forms in decision making process.
Which of the following is not among these forms?
- 2
Which of the following statements about pricing decisions is true?
- 3
Which of the following is NOT considered as one of the main themes that affects market segment attractiveness?
- 4
Which one of the following gives the Consumer Decision Making Process in the correct order?
- 5
" It is a market coverage strategy in which a firm goes after a large share of one or a few segments."
Which type of marketing strategy is the above mentioned statement about?
- 6
Which of the following statement can be accepted true about differentiation?
- 7
What is the first step in market segmentation?
- 8
Family, reference groups, culture, subculture are the ........................ that have influences on consumers.Which of the followings fills the blank?
- 9
"_________________means that demand for a certain product is related to the demand of other products." Which of the following fills in the gap correctly?
- 10
Which of the following is the last step in the consumer decision making process?
- 11
Which of the followings is not a function of channel members?
- 12
Which of the followings is not one of the influences that affect consumers’ decisions?
- 13
What is the name given to the process of placing buyers in a market into subgroups where members display similar responsiveness to a particular positioning strategy?
- 14
Which research type is conducted to describe specific marketing facts, to test prespecified hypotheses and to examine specific relationships?
- 15
Which of the following is a potential internal strength?
- 16
Which element of the marketing mix is regarded with goods and services?
- 17
Which of the following are detailed plans which are prepared for specific products or a specific organizational department?
- 18
Which of the followings is an example of primary data in marketing research?
- 19
'These bonds are used generally in business to business marketing situations such as exporterimporter and company-supplier relationships' Which type of bonds is described here?
- 20
'Through these bonds, company offers some incentives that have a financial value such as price discounts on purchases and loyalty program rewards such as the airline companies’ free miles or the cash-back programs provided by some credit card issuers' Which bonds of relationship bonds of relationship marketin is described here?