Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which term describes the process of combining several variables with geographic variables to identify better-defined smaller segments?
- 2
_____ is defines as a customer’s favourable attitude toward a specific brand.
Which of the following completes the sentence above?
- 3Which stage of the family life cycle is indicated by "Financial position improving; some working spouses"?
- 4
I. For resale
II. For incorporation
III. For personal needs
Which one(s) of these is/are among the purposes of consumer markets?
- 5
Which of the following can be given as an example of foundation goods?
- 6
A relatively small but profitable portion or segment of the market is called.........
Which of the followings completes the sentence?
- 7Which one/s is/are the component/s of business markets? I. manufacturers II. resellers III. non-profit organizations
- 8
Which of the following target market strategies includes customizing offers to each individual customer?
- 9
Which of the followings give the correct order of the stages of consumer buying process?
- 10Which of the following is the definition of "Captive-product pricing", which is one of the product mix pricing strategies?
- 11
Which one of the following functions of channel members refers to trying to reach a deal in order to transfer the ownership of products?
- 12
Which term does "the process of placing buyers in a market into subgroups in a way that members of each segment would display similar responsiveness to a particular positioning strategy" define?
- 13
......................refers to the buying behaviors of ultimate consumers, those who purchase products and services for either personal or household needs, not for business purposes such as re-selling.
- 14
'The information might be false.' is one of the typical problems encountered by the marketing managers. Which of the following statements explains this problem?
- 15
Which of the following is not among the aspects of marketing information system?
- 16
What states the standards for the future success of a business?
- 17
Which of the following cannot be said about marketing?
- 18
Which of the following reveals the relationship between data, information and knowledge in the correct order?
- 19
What is the reason why people choose certain brands/companies over others providing the same goods and services?
- 20
Which of the following marketing approaches is the one that focuses on selling what the company produces instead of selling what the consumers need?