Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
Which of the followings about promotion is the definition of "action" based on AIDA formula?
2
In which segmentation variable are age, gender and education examined?
3
................... involves routine problem solving decision making where the organization has purchased the product before, is satisfied with it, and therefore decides to buy the same product from the same supplier again when the need occurs.

Which one of the following completes the sentence?
4
Which one of the following terms refers to physical goods and services bought for personal use by final consumers?
5
If a company serves to the whole market with a single product which strategy would they be using?
6
Which of the following is/are the type/s of B2B purchase decisions?

I. straight rebuy II. modified rebuy III. new task
7
Which of the following is not one of the positioning errors that companies may face?
8
Which one is the first stage of the B2B buying process?
9
In which one of the following product development steps are the consumers included in the process?
10
Which one of the following is among the psychological forces that affect consumers’ decisions?
11
According to B2B product classification, which one of the following is not among the entering goods?
12
Which one of the following terms stands for the concept that consists of individuals who buy either for themselves or for the family and households?
13
What is the first step of the new-product development process?
14
Which of the followings is not an approach to the organization of environmental scanning?
15
Which of the following is a type of probability sampling?
16
Which one of the following terms refers to the difference between a consumer’s actual state and some ideal or desired state?
17
Which paradigm believes that consumers will not buy products unless the company goes under substantial selling and promotion efforts?
18
“Providing a unique shopping experience through its ultimate service approach, pioneer applications, broad product portfolio and family budget friendly pricing strategy. Creating value for all stakeholders through its eco friendly and community-focused operational approach.”

Which of the following is described in the statement above?
19
Which of the following generation type values individuality, self-expression, optimism and define themselves with careers many of who are workaholics?
20
If a person were born after 2010, which generation would he/she belong to?

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