Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following belongs to the foundation goods?
- 2
Which of the followings can decrease the attractiveness of a market segment?
- 3
Ice cream is a product that sells most during summer. When a company is evaluating the segment attractiveness of ice cream, what kind of factor is this?
- 4
When Ramadan comes, companies frequently try to boost consumption of soft drinks like cola.
According to above statement, which variable do the companies use for segmentation in such an occasion?
- 5
Which of the following cannot be used to fill the blank in the sentence?
"Market segments must be .............. in order to be evaluated as useful."
- 6
I. Cost,
II. Consistency,
III. Clarity,
IV. Communication.
Which of the ones listed above is among the marketing mix elements from consumers’ point of view?
- 7
In which of the following stages does the consumer weight the pros and cons of the alternatives identified?
- 8
What kind of marketing strategy focuses on a small and well-defined segment?
- 9
In the ....... stage sales are rapidly rising, costs are average and customers are characterised as early adopters.
According to characteristics given in the above statement, which one of the following product life cycle stages fills the blank?
- 10"The individuals in the buying center control access of information into the buying center and the sharing of information among the members in the buying center." Which role of individuals in the buying center is mentioned above?
- 11
... consists of individuals who buy either for themselves or for the family and households.
Which of the following completes the definition above?
- 12
I. Features
II. Packaging
III. Services
Which of the above are part of product decisions?
- 13
"a business market is the market where products and services are purchased by businesses, government bodies and institutions ........." which of the following word cannot be used to fill in the blank?
- 14
Which of the following tells us about an organization's purpose?
- 15
Which of the following completes the sentehce above?
________ are principles and shared beliefs that unite customers, business, managers and staff.
- 16
Which of the following concepts gives importance to the idea that marketers should always be looking for ways to improve their customers’ experience of dealing with their company and products.
- 17
Which of the following correctly represent what the letters in the acronym S.M.A.R.T stand for?
- 18
Which of the following includes the company’s all workers?
- 19
Which of the following is not a decision about product variable of marketing mix?
- 20
Taking the role of marketing research in marketing system into consideration, which one of the following is a micro environmental factor?