Deneme Sınavı Soruları

Which oen of the following terms refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision?

_____ aims to reach consumers as many stores as possible. Consumers can find products in a broad range of stores from buffets to hypermarkets.

Which of the following completes the given statement above?

Population density is an example of which major segmentation variable?

Which of the following variables is not a segmentation variable used in consumer markets?

"Which level of Maslow's Hierarchy of Needs does the need for intimate relationships and friends belong to?

Toys marketers frequently uses __________ segmentation and color to differentiate their marketing offers targeting different segments. Blue colors are generally used for boys while pink/purple colors are used for girls.

Which one is not a specific aspect of services that makes marketing mix necessary?

Which of the following is one of the 'Basic Characteristics of B2B Markets'?  

Which of the following is defined as "anything which is offered to a market to satisfy consumers’ needs and wants"?

"when the demand for a certain product is related to the demand of other products, it is called........" which one fills in the blank correctly?

Which of the following steps is included in the straight rebuy process? 

Which one of the following refers to the road map which shows how to get from the current position to the desired position?

Which of the following growth strategy involves converting existing products into new products?

In which of the following levels of planning is the SWOT analysis performed?

Which of the following completes the sentehce above?

_________ is a set of controllable tactical marketing tools that a firm blends to produce desired response in target market.

......... is developed in order to collect, process, store and provide information that will form the basis of the marketing decision-making process. What is the name of this system?

Which of the following is an economy term that means customer’s need and want for a product must be coupled with purchasing power to obtain the product?

Which of the following is not among the 4Ps of marketing?