Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the followings is NOT an important factor when making consumption decisions?
- 2
"All ideas are evaluated based on several criteria such as potential market size, cost, product development time to find the better ideas and in this stage poor ideas are eliminated."
Which of the steps in new-product development process is explained above?
- 3
I. Culture
II. Learning
III. Motivation
IV. Self and personality
Which of the options above are psychological forces that influence the consumer decision process?
- 4
Which one of the folowing statements related to classifications of products is correct?
- 5........ refers to the group of individuals that consists of all organizational members who are involved in any way, to any extent, in any phase of a specific buying decision. Which term is defined above?
- 6
If a company offers door to door free of charge technical service, what differantiation strategy would that company use?
- 7
Which of the following elements in the value chain exists only in B2C markets?
- 8
I. Joint demand
II. Elastic demand
III. Direct purchasing
IV. Geographic concentration
V. Individual decision-making
Which of the given characteristics above belong to B2B markets?
- 9
"We screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs."
Which selective process does the above statement describe?
- 10
What is the type of marketing where products and marketing programs are tailored to the needs and wants of specific individuals and local customer segments?
- 11
.......... is differentiating the brand from other brands in consumer minds.
Which one of the following terms fills the blank?
- 12
I. Channels
II. Inventory
III.Packaging
Which of the above are included in the place element of the marketing mix?
- 13
Which of the following refers to the process in which individuals learn and adopt the norms and values of a culture different than the one in which they grew up?
- 14
-------- establishes where a company wants to be in the future over a specific period of time.
Which of the following completes the sentence above?
- 15
is a strategy for company growth by identifying and developing new market segments for current company products."
Which of the following completes the sentence above?
- 16
Which of the following is NOT one of the typical problems that marketing managers encounter in terms of marketing information?
- 17
In marketing research process, which step is to be followed after defining the problem?
- 18
Which of the marketing mix elements consist of goods and services, ideas, destinations and nonprofit organizations?
- 19
According to the S.M.A.R.T. philosophy, which of the following criterion is used to answers the question "how will you know objective meets expectations?"
- 20
If a company is facing protests by an environmental group, what kind of publics are they probably having issues with?