Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
In which of the following distribution types is the product available in a few stores in a locale such as a city?
- 2
What kind of marketing strategy is SoLoMo marketing?
- 3
What are the people, who have an influence on other people and the decider in the buying centre called?
- 4
Which option below is not an example of consumer buying behavior?
- 5
Which one of the following is among the self-fullfilment needs?
- 6
A consumer's decision to purchase any product is affected by how much it costs.
Which category of factors influencing the consumer decision process is exemplified above?
- 7
____ consists of warranty, after-sale service, payment options, and credits.
Which of the following completes the sentence above?
- 8
1. Forming segments.
2. Deciding which segmentation approach to use and evaluating the segments.
3. Definition of market to be segmented.
4. Deciding how to segment this market.
5. Utilizing finer segmentation strategies.
What is the correct order of the segmentation steps which can be seen above?
- 9............. means that the demand for a B2B product depends on the demand for the finished product in B2C market. Which term is defined above?
- 10
How many different roles are there in the buying centre?
- 11
What does market segment refer to?
- 12
____________ divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
Which of the following completes the sententence above?
- 13
Which of the following is NOT one of the Big Five Traits?
- 14
Which country does the term "six pocket syndrome" come from?
- 15
Which of the following refers to company’s workers, managers, volunteers and board of directors?
- 16
Which of the following generations is defined as the newest generation and born after 2010?
- 17
I- Better products' entering the market is considered as weakness for a company
II- Being stronger compared to rivals reflects strengths for a company
III- Company's strengths are meaningful only when they make profit for company
Which of the above statements related to SWOT analysis is/are correct?
- 18
Considering the role of marketing research in supporting the marketing decisions, which of the followings is NOT a decision given by the help of marketing research?
- 19
Which one of the following is not among the macroenvironment factors?
- 20
Which of the following refers to the distribution channel companies that help the company to find and/or sell customers?