Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
In which one of the product pricing strategies are the less demanded products sold with highly demanded ones?
- 2
"Consumers often avoid purchasing products or brands associated with such negative groups because of their symbolic meaning." Which option is defined above?
- 3What is the core value of a mobile phone?
- 4
Which one of the following terms refers to accessory products sold with the main product?
- 5
Which of the following is not included in market factors that may affect market segment attractiveness?
- 6
Which one of the following is not one of the 4 main positioning errors?
- 7
Which of the followings refers to intangible marketing elements such as travel and hospitality?
- 8
Which of the following is defined as "a customer’s favourable attitude toward a specific brand"?
- 9
Which one of the following has the decider role in B2B buying?
- 10
Considering B2B Product Classification, which of the following is a correct match?
- 11
Which one of the followings can not be considered as an economic and tecnological factor that affects attractivenes of a market segment?
- 12
Which one of the following is not among the factors that are important when making consumption decisions?
- 13
"Some analyses such as cost, demand, profitability are performed to prove potential economic success of new concepts."
Which of the steps in new-product development process is explained above?
- 14
Which one of the following public groups include company’s workers, managers, volunteers and board of directors?
- 15
Which element of the marketing mix is the one that provides revenue?
- 16
Which of the following is not one of the contents of Annual Marketing Plan?
- 17
Which one of the following approaches to environmental scanning can be considered to be the most affective but costly?
- 18
Which one of the following refers to the division of the market into distinct groups of buyers with different needs?
- 19The most basic concept underlying marketing is that of:
- 20
............................. is dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior and who might require seperate products or marketing programs.
Which of the following completes the sentence above?