Deneme Sınavı Soruları

Which of the stages of B2B process must be followed in all three buying situations of straight rebuy,  modified rebuy and new task?

_____ are physical goods and services purchased frequently with a minimum buying effort. 

Which of the followings completes the sentence above?

Which one of the following is not among the steps of new-product development process?

Which one of the following terms means that the demand for a B2B product depends on the demand for the finished product in the B2C market?

Which of the followings is not one of the Big Five Traits?

I. Who are our consumers?

II. Why do they buy?

III. Who do they buy for?

Which one(s) of these questions are among the main ones which companies need to know to be able to compete in the market?

While ...  is defined as; a customer’s favorable attitude toward a specific brand, ...  results in “the purposeful and deliberate intention to avoid or reject a brand, or even to act out behaviors that demonstrate this rejection” with typical behaviors including negative word-of-mouth, boycotts and sabotage directed at the target of one’s brand.

Which one of the following is an internal factor affecting price decisions?

I. Test marketing,

II. Generation of new ideas,

III. Business analysis,

IV. Product development programme,

V. Commercialization and control.

Which of the followings is the correct order of the elements of decision-making process?

Which one is the characteristic of the consumer market?

Similar  purchase has already been conducted by the organization before, but the organization is in search for new information about alternative sources of supply and sales terms.             

 Which type of B2B purchase decision is mentioned above?

Which of the following products/services help a company achieve its goals but they do not enter the product or not even get involved in the production process?

Which of the following term shows the current situation of the marketing program and involves analyzing?

Which of the marketing management orientations puts the factory first?

Which of the following market types make purchases to produce public services?

Which one of the following is an element of the company's microenvironment?

Which of the following is NOT a member of marketing environment?

Which of the following characterized SBUs is define business units with a high growth rate yet low market share?

Which of the following describes firms that help companies to promote, sell and distribute their products to final customers?