Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which of the following factors is not related to the competitive structure of the market?
- 2
Which one of the followings related to distribution channel members's functions refers to coordinating production activities with needs of consumers?
- 3
Which of the following is one of the factors that are important when making consumption decisions?
- 4
Which one is the definition of the consumer market?
- 5
Market segments must be ________: that is, it has to be the largest possible homogeneous group which is both financially attractive and profitable enough to serve.
- 6
Which one of the following market factor supports that growing markets accelerate companies to achieve sales growth objectives?
- 7Which of the following cannot be considered as one of the characteristics of "services"?
- 8
Which one of the following is not one of the components of marketing mix?
- 9_________ is the step at which "consumers are included in the process to select the best concepts" in a new product development process?
- 10
Which of the following is NOT one of the roles that exist in organizational buying?
- 11
Which of the following buy phase is always required to fulfill for a straight rebuy situation?
- 12
Which of the followings refers to the materials, supplies, parts and services bought to create economic value rather than personal use?
- 13
.................... are wants for specific products backed by an ability to pay. Which of the followings fill the blank in the sentence?
- 14
Which of the following is true about the functions of Marketing Information System?
- 15
Marketing intelligence assists;
- Developing sound marketing strategiess
- Marketing planning
- Developing casual marketing strategies
- Monitoring the employees
- Identifying customer groups
Which statements above are correct about marketing intelligence?
- 16
Which of the following describes people who have an interest in the marketer’s ability to achieve their objectives?
- 17
Data - Analysis - Information - _________ - Knowledge
According to the Relationship between Data, Information and Knowledge, which of the following fills in the gap correctly?
- 18
What term is used to describe the idea that if a company satisfies the customer and gains loyalty, it can keep selling products to the customer during his/her lifetime?
Which term describes the idea that by satisfying customers and gaining their loyalty, a company can continue selling products throughout customers' lifetime?
- 19
Which of the following is an economy term that means "customer’s need and want for a product must be coupled with purchasing power (money, resources) to obtain the
product"? - 20Which of the following is NOT one of the steps in a Strategic Marketing Plan?