Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
In which step of the decision making process, consumers move to act via a need they felt?
- 2
How do Kotler & Armstrong (2013) define the three main levels of products?
- 3
Which one of the following is not among the characteristics of B2B markets?
- 4
Which one of the following terms refers to the process of selecting, organising and interpreting information inputs to produce meaning?
- 5
... is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals.
Which of the following completes the definition given above?
- 6
What is the term used to describe gaining competitive advantage with offering different delivery options?
- 7
I- Significance of the decision
II- Availability or extent of previous experience
III- Willingness to gather information and amount of information gathered
IV- Limited decision making
V- Decision criteriaWhich of the above are among the important factors when making consumption decisions?
- 8
'If there are more consumer demand in the market for a certain product, the B2B demand for the same product will be higher.'
Which of the following characteristics of B2B markets explains the situation above?
- 9
Which of the followings is among the internal factors affecting price decisions?
- 10
"They are bought quickly as unplanned purchases because of a strongly
felt need."Which of the following is defined by the above statement?
- 11
Which one of the following is not among the four main segmentation variables that companies can use to segment a market?
- 12Which one is the last stage of B2B buying process?
- 13
I. Decision
II. Need recognition
III. Evaluation of the decision
IV. Identification of alternatives
V. Evaluation of alternatives
Which of the following is the correct order of the consumer decision making process?
- 14
When the relationship between the terms data, information and knowledge; which of the following options is a correct matching?
- 15
Which of the following states the steps of marketing research in the correct order?
- 16
Which one of the following refers to the short-term incentives offered to final consumers and retailers?
- 17
Which of the following is a component of the S.M.A.R.T. philosophy?
- 18
_____________ comprises actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers.
- 19
Which public category represents conscious consumers who are powerful against companies?
- 20
____________ is(are) collection and evaluation of information from micro and macro marketing environment that might affect company and its strategic marketing decisions.