Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which stage of the family life cycle is indicated by "Few financial burdens, recreation oriented; holidays, entertainments outside home"?
- 2
When considering the aim of promotion mix, which one of the following refers to making potential buyers purchase the product?
- 3
I- The core value of a mobile phone is taking photos
II- Actual product includes such features as packaging, brand and quality
III- Augmented product includes some features that make the product more more competitive
Which of the above statements related to levels of product is/are not correct?
- 4
Which strategy aims to identify very narrow segments by using some segmentation variables and produces a large number of very small segments?
- 5
... is the process of selecting, organizing and interpreting information inputs to produce meaning.
Which of the following completes the definition above?
- 6
Which one of the followings refers to moving products from one place to another?
- 7
................. occurs when our eyes and minds seek out and notice only information that interests us. Which of the followings fill the blank in the sentence?
- 8
Which of the following is the correct order of the value chain?
- 9
Which term refers to differentiating the brand from other brands in consumers' minds?
- 10
Which of the following is not one of the criteria used for evaluating the usefulness of segmentation?
- 11
_____ sensory stimuli that we perceive through our senses.
Which of the following completes the sentence above?
- 12
Which one of the following terms refers to the basic human requirements such as food, clothing, love, respect and success for survival and when unmet, gives a certain amount of tension?
- 13In which stage of the product life cycle sales start to increase but profits are generally negative or very low?
- 14
Which of the following gives the correct order of; data, information and knowledge?
- 15
The ____________ of a business explains its task, which serves as guidelines to make decisions for all related matters involved in business.
Which of the following completes the sentence above?
- 16
Which one of the following is not among the actors of microenvironment?
- 17
Which of the following methods belongs to exploratory research?
- 18
_____________ is/are defined as the generation born after 2010.
- 19
If a company gets the materials needed for production later than intended, who is the company most likely having problems with?
- 20
Which of the following is not one of the contents of annual marketing plan?