Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
Which one of the following market segment criteria indicates that the market segments must be financially attractive and profitable enough to serve?
- 2
Which of the following can be an example of "power dressing"?
- 3............... is the stage in product development when " sales start to increase but profits are generally negative or very low" ?
- 4
_____ is an internal energizing force that directs a person’s activities towards satisfying needs or achieving goals.
Which of the following completes the sentence above?
- 5
If a brand is positioning itself by emphasizing its fast and door-to-door delivery, what kind of positioning strategy is it?
- 6
It is the fifth stage of the B2B buying process where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested.
Which stage is mentioned above?
- 7
One trait of the Big Five: _____ is the degree to which the individual is responsible, hard-working, and organized.
Which of the following completes the sentence above?
- 8
Which of the following is the member of the value chain in which B2B activities transform into B2C activities?
- 9
Which one of the following is the member of the B2B buying center who recognizes a need and requests a purchase?
- 10
What type of segmentation uses variables such as age, lifestyle, occupation and ethnicity to define segments?
- 11
Which of the followings can be considered as a demographic variable?
- 12Which one is not one of the stages in product life cycle?
- 13
Which of the following statement cannot be accepted as correct about Target Market Strategies?
- 14
Which of the following does NOT belong to company's macroenvironment?
- 15
Which one of the following is true about marketing environment?
- 16
Which one of the following generation is made up of individuals born between 1964 and 1978 and reached adulthood in tough economic times?
- 17
Which of the following is NOT included in pricing decisions?
- 18
Which one of the following is not a stage of a strategic business plan?
- 19
Which of the following helps a company to find some funds to achieve its goals?
- 20
Which of the following is a value that relational marketing focuses on?