Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
What is the definition of "Geo-clustering"?
- 2
According to the value chain, which one of the following includes B2C activities?
- 3
"Due to the complexity of the purchasing process in B2B markets, most firms have .................... teams who are highly trained and experienced in buying and negotiation."
Which one of the following characteristics of B2B completes the blank above best?
- 4
What does B2B stand for?
- 5
Which one of the following is the stage of B2B buying where the organization contacts qualified suppliers and asks them to prepare and submit their written proposals if they are interested?
- 6
What is it called when a person buys all of his/her clothes from the same brand?
- 7
Which of the following factors is not one of the Big 5 Personality Traits?
- 8
Which one of the followings is not a segmentation variable used for segmenting consumer markets?
- 9
Which of the following is NOT one of the factors that comprise "The Big 5 Personality Traits"?
- 10
A fruit juice company promotes orange juice as a substitute for tea for breakfast. What approach is the company employing?
- 11
Based on the basic life cycle stages of a family, what is considered to be the financial circumstance and purchasing characteristic of a "empty nest type 1" family?
- 12Which of the following is a marketting tool for "price" which is one of the marketting mix elements?
- 13
Which of the following is not a "product" to be marketed?
- 14
In an exchange process where one party mainly gets a positive feeling but no products or services for himself/herself, what could he/she be doing?
- 15
Which of the following is the strategy used for a company's growth by identifying and developing new market segments for current company products?
- 16
While a ............ states the fundamental reason of existence of a business, ........... reflects the businesses’ future.
Which of the following combinations completes the sentence above?
- 17
In the programming of the marketing mix, deciding who will be a part of the marketing organization is referred to as .......
- 18Which one of the following concepts is not in the philosophy to set better objectives?
- 19
Which of the following is one of the major forces in a company’s macroenvironment?
- 20
Which of the following cases is an example of displaying a need rather than a want?