Prıncıples of Marketıng (ENG)
Deneme Sınavı Soruları
- 20 soru
- Cevap anahtarı açık: çöz, sonucunu gör
- 1
In order to compete in the market place, which question must be answered by the companies firstly?
- 2
In a situation which there is pure competition, companies can not affect the market price by themselves.
When considering above statement, what could be the main reason behind it?
- 3
Which of the following segmentation criteria refers to "creating subgroups that give different responses to different marketing activities"?
- 4
Which level of Maslow's hierarchy of needs do prestige and feeling of accomplishment belong to?
- 5
Which one of the followings related to 4C corresponds to ''place'' within 4P?
- 6
I. Personal Selling
II.Payment Period
III.Credit
Which of the above are about the price element of the marketing mix?
- 7Which of the following is not one of the criteria that are used for evaluating the usefulness of segmentation?
- 8Which of the following is not one of the marketing tools called "marketing mix," or "4 Ps of marketing"?
- 9
Which of the following is a demographic influence in buying a product?
- 10
In which type of segmentation buyers are divided into segments based on their knowledge, attitudes, uses or responses to a product?
- 11
Which of the following is defined correctly?
- 12
What is the final step of the new-product development process?
- 13
I. Process
II. People
III. Promotion
Which of the above is among the three more Ps added to marketing mix?
- 14
Which of the following is the correct definition for 'Annual Marketing Plan'?
- 15
I. It is the newest of marketing orientations.
II.It holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being.
To which type of orientation do these features belong to?
- 16
Which of the following is among the crucial components of market intelligence?
- 17
I. Prestige
II. After sale services
III. Time
IV. Quality product
Which of the above is/are part of customer benefits?
- 18
Which promotion method consists of personal interactions by the firm's sales force?
- 19
What is a 'need'?
- 20
Which one of the following terms states the standards for the future success of a business?