Deneme Sınavı Soruları

Which of the below is a type of "entering goods" in B2B product classification?

In which stage of the Hierarchy of Needs, a human seeks for "prestige"?

 Which of the following is not one of the factors that may affect market segment attractiveness?

If an automotive company, which has purchased materials and parts from an overseas company before, makes new orders, what kind of a B2B purchase decision is this called?

Which of the following is an example of a demand?

Which one of the following terms refers to combining several variables with geographic variables to identify better-defined smaller segments?

I- Demographic factors 

II- Psychological forces

III- Social forces 

IV- Individual factors 

V- Financial factors  

Which of the above are among the influences that affect consumers’ decisions?

Which one of the following is not a role in B2B buying? 

Which of the following is NOT a reason for purchasing products in   business markets?

Which of the following is an example of B2C marketing?

Which oen of the following roles in B2B buying refers to anyone in the organization that recognizes a need and requests a purchase?

I. Augmented Product

II. Actual Product

III.Core Value

IV. Specialty product

Which of above are part of "three main levels of products"?

Learning, perception, motivations, involvement, attitudes, self and personality are stated as the .................................. influencing the consumers.

What kind of marketing research do marketing managers conduct to determine the most suitable distribution methods, the appropriateness of channel members, the best locations for warehouses and retail outlets?

Which one of the following stands for the first stage of marketing research process?

According to the definition approved by Board of Directors of The American Marketin Association, which one of the below does marketing NOT have value for?

Which of the following consists of numbers, records, symbols, and the like about facts?

Which of the following is not among the strategies to follow to monitor and evaluate the operations?

Allison Hotel managers are planning to open a glamorous restaurant. Before they decide what kind of a place they should design they would like to learn the public tendencies. In this case how they gather the information?

Which of the following is not one of the stages of a strategic business plan?