Deneme Sınavı Soruları

"Due to the complexity of the purchasing process in B2B markets, most firms have .................... teams who are highly trained and experienced in buying and negotiation."

Which one of the following characteristics of B2B completes the blank above best?

................. occurs when our eyes and minds seek out and notice only information that interests us. Which of the followings fill the blank in the sentence?

Which of the followings is among the price-adjustment strategies?

"All ideas are evaluated based on several criteria such as potential market size, cost, product development time to find the better ideas and in this stage poor ideas are eliminated."

Which of the  steps in new-product development process is explained above?

What is the term used to describe gaining competitive advantage with offering different delivery options?

Which strategy aims to identify very narrow segments by using some segmentation variables and produces a large number of very small segments?

What is the type of marketing where products and marketing programs are tailored to the needs and wants of specific individuals and local customer segments?

I. Channels

II. Inventory

III.Packaging

Which of the above  are included in the place element of the marketing mix?

_____ sensory stimuli that we perceive through our senses.

Which of the following completes the sentence above?

Which one of the following market segment criteria indicates that the market segments must be financially attractive and profitable enough to serve?

Which paradigm believes that market-oriented companies give customers the highest priority while conducting business?

Which of the following is NOT one of the marketing mix elements?

I- expressing the general problem

II- identifying the specific components of the marketing research problem

III- developing a theoretical framework

IV- helping identifying the research objectives

Which of the above is/are among the components of problem definition in marketing research process?

Which marketing research category aims at acquiring information on the market and market trends for future forecasting?

SWOT analysis must be __________ focused to achieve maximum profitability.

Which of the following words completes the sentence best?

I- The lesser amount of required and relevant information compared to larger amount of redundant information

II- Being unable to gather critical marketing information at the time they are needed

III-Being sure of the accuracy and precision of the marketing information gathered yet to be unable to decide on the necessary action

IV- Being unable to filter the vital piece of marketing information since information is heavily provided by some managers

Which of the statements given above is/are among typical problems that marketing managers encounter in terms of marketing information?

_________ represent rich markets that can afford to buy many different products and services.