Deneme Sınavı Soruları

20 soru
Cevap anahtarı açık: çöz, sonucunu gör

0 doğru · 0 yanlış · 20 kaldı

1
Which of the following is the step that consumer moves to act via a need he/she felt in decision making process?
2
............. means that the demand for a B2B product depends on the demand for the finished product in B2C market. Which term is defined above?
3
What does market segment refer to?
4
Which of the following factors does not affect the market segment attractiveness?
5
.................... are wants for specific products backed by an ability to pay. Which of the followings fill the blank in the sentence?
6
Population density is an example of which major segmentation variable?
7
Which of the following is an example of B2C marketing?
8
.......... is differentiating the brand from other brands in consumer minds.

Which one of the following terms fills the blank?
9
Which stage of the family life cycle is indicated by "Few financial burdens, recreation oriented; holidays, entertainments outside home"?
10
Which of the following is not one of the four main types of segmentation variables used in consumer markets?
11
Which one of the following is not one of the 4 main positioning errors?
12
Which of the following is a demographic influence in buying a product?
13
Which of the following steps is included in the straight rebuy process?
14
Which of the following is also called action plans?
15
Which of the following level of planning establishes the mission, vision, values and long-term goals of a company and formulates strategies to accomplish those goals?
16
___________ are made up of marketing research companies, advertising agencies, media firms, public relations companies, and marketing consultancy companies.
17
Which of the following help companies to stock and move goods from their points of origin to their final destinations?
18
"...... are distribution channel companies that help the company to find and/or sell customers."

Which of the following is described with the above sentence?
19
Which marketing intermediary helps companies with stocking and shipping?
20
Considering the economic environment, which of the following countries has the largest economy in the world?

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